May 2026

After doing mostly internet based advertising for the past few years, The Cabinet Lady decides to do some print advertising through churches and mailings in order to reach homeowners that do not frequent the internet.

January 2026

The Cabinet Lady sells our 500th kitchen.

December 2025

The Cabinet Lady hosts our holiday dinner at The Magic Lamp (a steakhouse).

November 2025

The Cabinet Lady is recognized as a distinguished part of the Yelp community.

July 2025

Our business cards get another facelift. We decide to keep the logo, but change the tagline. The expectation is that by removing the tagline about “cabinets”, it will help our clients to understand that we are a full service kitchen remodeling company and not just a cabinet company.

December 2024

The Cabinet Lady hosts our holiday dinner at Kings Fish House (a seafood restaurant).

November 2024

The Cabinet Lady is recognized as a distinguished part of the Yelp community.

October 2024

After waiting almost 15 years, www.TheCabinetLady.com domain name becomes available for purchase. We purchase it and start using the .com instead of the .biz in our business. But make the decision to keep the .biz going as an alternative domain since it is now recognized by our clients.

December 2023

The Cabinet Lady hosts our holiday dinner at Sycamore Inn (a steakhouse).

December 2022

The Cabinet Lady hosts our holiday dinner at Le Chat Noir (a French restaurant). During Covid, we sent out food baskets. But it is nice to meet in person again.

August 2022

The Cabinet Lady is awarded the Nextdoor “Neighborhood Favorite” Award.

September 2020

The Cabinet Lady is assigned one of the first Business Licenses in the newly incorporated City of Jurupa Valley.

January 2020

We have decided to settle on natural linen bags with blue lettering to reflect the colors in our logo.

December 24, 2019

The Cabinet Lady trademarks “The Cabinet Lady”.

June 3 2019

HGTV shows a kitchen on “Hidden Potential” that was installed by The Cabinet Lady.

May 2019

The Cabinet Lady is a vendor at a local tradeshow held at our favorite tile store, Floor and Decor. This time we brought a bigger selection of the cabinets that we sell. We still kept the tablet running with our finished kitchens since it was so popular.

March 2019

The Cabinet Lady decides to add our own employee installation crew. We will have more control over quality of the work and timing of the various trades. Now we can do electrical, plumbing, and other construction aspects of the jobs.

February 2019

Our new business cards are updated with the fact that we are now incorporated. They also feature our new logo and contractor’s license number. The tagline is slightly modified from the original one.

January 2019

The Cabinet Lady decides to get our own Contractor’s License. This will allow us to hire the needed employees to provide an all-in-one experience.

December 2018

The Cabinet Lady hosts our holiday dinner at The Magic Lamp (a steakhouse).

February 2018

The Cabinet Lady is a vendor at a local tradeshow held at our favorite tile store, Floor and Decor. We brought our favorite best selling Shaker style door samples. And a tablet running photos of our finished kitchen projects.

January 2018

The Cabinet Lady is awarded the Best of Houzz Client Satisfaction Award.

January 2018

The Cabinet Lady is awarded the Angie’s List Super Service Award.

December 2017

The Cabinet Lady hosts our first holiday dinner at Coco Palms (a Cuban restaurant).

October 27, 2017

Our first article is published on Houzz on the topic of “Licensed Contractors vs. Unlicensed Handymen”. 

April 2017

Our new website is launched using WordPress without the template and storage restrictions of the old website.

November 14, 2016

Our first article is published on Angi’s List on the topic of “Gray cabinets are trending now”.

September 2016

The Cabinet Lady sells our 500th job.

January 2016

Elana Riedel attends her first Kitchen and Bath Industry Show in Las Vegas. This tradeshow brings together over 100,000 construction professionals during 3 days. A great place to stay current with all the latest ideas. It alternates between Nevada and Florida. Going to the show becomes an exciting tradition. K-cup holders by Rev-A-Shelf were popular items in 2016.

May 2014

After lots of discussion, the “50’s mom vibe” logo is chosen. The expectation is that it will be associated with happy kitchen memories (both past and future).

April 2014

The Cabinet Lady is giving our clients a gift bag when a kitchen is finished. The gift bag contains cabinet cleaning product, countertop cleaning product, and other goodies. The colors of the bags rotate from orange with black lettering to blue with white lettering, to tan with brown lettering.

February 2014

The hunt is on for a new logo to represent The Cabinet Lady. It should be approachable, unpretentious, and fun. These 2 were selected from multiple international submissions.

December 2013

Elana Riedel decides to stop doing real estate appraisals and transition from part-time cabinet sales to running The Cabinet Lady full time. It’s time to take the plunge!

August 22, 2013

The Cabinet Lady becomes an incorporated S-Corporation.

February 2011

The Cabinet Lady decides to add installation services to the company. We begin by partnering with other contractors. We handle the design and sales, while they handle the installation. 

January 2011

In order to gather testimonials for our website, we have decided to hold a contest. Every client will have the opportunity to fill out the form. We will draw a winner each quarter for a $25 gift card (this contest went on for 5 years). 

December 2010

The Cabinet Lady Facebook page is started. Pages are also started on Angi’s List, Yelp, and Houzz.

October 2010

The first website for The Cabinet Lady is launched on Go Daddy. Www.TheCabinetLady.biz is chosen for the domain name since the .com is taken by another business on the East Coast.

August 2010

Our first business cards use a stock photo. But at least it helps to make us more legitimate in our client’s eyes. Our tagline of “All wood cabinets at less than particleboard prices” sticks around in slightly modified forms through the years.

September 2009

Elana Riedel starts selling cabinets part-time to supplement her real estate appraisal income. The 30 years of walking through houses and drawing floorplans helps with kitchen cabinet layouts.